2023
Sector
Skincare
Services
OOH
The Ordinary
Brief
Much-loved beauty brand The Ordinary came to us looking for a fresh OOH presence, and we delivered. Their aim was to promote, defend, and encourage access to quality for everyone, everywhere. Their primary target was the ‘ageless consumer’, those older millennials and gen x’ers yet to discover The Ordinary’s unbeatable products. Our uniquely creative approach was a perfect match for such a task.
Process
Through detailed research, our media team found audiences are most likely to discover new brands through OOH and TV. To capitalise on this and increase reach, we situated The Ordinary in premium, high footfall areas such as a Shoreditch Mural, Manchester Canvas, and on the popular TV show, Love Island.
Results
Repeated interactions with The Ordinary’s clear and consistent message drives their ethos into the ageless consumer’s mind, builds brand credibility, and influences the consumer’s behaviours and perspectives. We successfully conveyed that The Ordinary, whilst affordable, is a premium brand delivering high quality products.
Internally, we garnered valuable insights that will aid in shaping future campaigns.
More Case Studies
