2023
Sector
Retail
Services
Radio
Experiential
AO
Brief
Renowned Bolton-based electrical retailer AO looked to us to create a mobile promotional presence. Our team of creative minds set out to deliver a bespoke, fully designed bus that could take the brand to the masses and give them an unmissable experience.
Process
Our process included 3D modelling, rendering, motion design, and the building of the finished concept. As well as being immaculately designed, the finished bus had a fridge (always fully stocked), oven, washing machine, disco balls, branded teddies, and high quality speaker system to add to the atmosphere. We even utilised our in-house expertise to shoot dynamic video & campaign photography, in order to fully showcase this feat of creativity.
Results
The final result was a unique, attention grabbing marketing machine that made a splash at 7 different high footfall events. Through our planning and design, we took the AO brand to the Great British Food Festival, Big Feastival, Pub in the Park, AO Head Office, Media City, and more. This was a unique undertaking for a big name, and our teams delivered a final product to match.
No. of Events Booked
7
No. of Teddies Used
5,500
Testimonials
Working with AO to deliver their Summer of Smiles activation was incredibly fun; from ideation to watching our Digital Events Bus be stripped and turned into the AO kitchen disco, it was a fantastic journey. It was thrilling to partner with such a respected name and present their brand in a completely new way.
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