2023
Sector
Finance
Services
Paid
OOH
Radio
Press
AJ Bell
Brief
Finance experts AJ Bell approached us seeking a recruitment campaign to encourage more applications from highly qualified candidates. The recruitment campaigns centred around customer services & tech roles, employee benefits, hybrid working, and the hiring of more women to all internal positions.
Process
Working together, AJ Bell and our paid team developed a strategy for a multichannel approach as well as budget allocation. Facebook focused on lead gen, LinkedIn built awareness and maximised reach, and Google consisted of search, discovery and Pmax campaigns for lead gen and remarketing. Together, they formed a cohesive strategy to engage and entice prospective applicants.
Alongside the paid campaign, we ran a multi-pronged media push. The campaign included segments on various radio stations (Classic FM, Smooth, LBC), whilst press and OOH focused predominantly on the London underground.
Results
By implementing a multichannel approach, AJ Bell saw an increase in their recruitment and reached over 83,000 people on LinkedIn alone. The media campaign garnered phenomenal success and ran for a number of years.
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