On the 13th February 2024, months of hard work came to fruition. Much like Cupid himself, we made dreams come true for The Ordinary – just in time for Valentine’s Day. We created an enormous bottle of their hero Hyaluronic Acid and floated it down the River Thames, to make sure everyone knows about their wave-making formula that delivers a stunning complexion to all. 

The bottle has been built by One Agency as an exact replica of The Ordinary’s hero product, with one BIG difference – it’s 12 metres tall! The client originally came to us looking for something ‘show-stopping’ and ‘unique’. They wanted to float their product down the Thames but weren’t sure whether this was possible. 

Relishing this huge challenge, we decided to make the bottle so large that it commanded a Tower Bridge lift, acting as the focal point of the activation and a real “wow” moment. It also passed some truly iconic London landmarks such as Canary Wharf, the 02, and the Shard.

“One agency has executed the impossible. We have honestly been in awe of what they’ve been able to do. They really do make creative dreams come true!” – Bhav Rana, Head of Brand UK & IRE at The Ordinary.

Almost all of One Agency’s departments have been involved. Our sister company One Events built the imposing structure, whilst our creative studio formulated an international CGI campaign to take the activation worldwide. Alongside this, the media and digital teams supported with crucial, actionable research. We’re so excited to share the fruits of our labour in one of our most exciting projects to date. 

Our sales director, Lauren, has worked with The Ordinary many advertising campaigns, but this level of experiential marketing is a first even for her…

“Our partnership with The Ordinary has led to the creation of an extraordinary brand activation, setting a new standard for impactful in-person experiences with global resonance. It is definitely a career highlight and just proves how big we can go when there is a big idea involved!” – Lauren Graham, Sales Director at One Agency.

Did you get any snaps of the event? Send them over on Instagram to @oneagencymedia.