The campaign concept was devised by One Agency’s creative geniuses, and to ensure it was seen by the target audience, our media team booked and secured popular advertising space on Manchester’s Oxford Road, and Liverpool’s Roscoe Street.

In total, the interactive billboard featured 2 pieces of artwork, 2 mirrors, and 400 A6 booklets. The booklets included a free sample of the ‘Don’t Stress Spot Patches’, product information and usage, and directions to their nearest Tesco store that stocks the spot patches. The booklets created the initial artwork for the billboard, which aimed to brighten people’s day with a positive message encouraging them to “Pick a sample, not your spots”. When all booklets were pulled away, a secondary advert was revealed, outlining key messaging and the spot patch benefits.

The Witch Skincare team were also present on the day, handing out additional samples from the wider range. They educated people on various Witch products, and encouraged passersby to take a sample and in return, leave a positive message on the mirrors for others to read.