With brief in hand, our Digital team used an in-house database to handpick influencers who aligned with Westlab’s core values and who showed consistency in their brand safety, engagement rate, views, reach, and personal brand.

 
Following this, the brief was sent over, negotiations began and contracts were drawn up. An essential part of the process was to ensure any influencers were educated on the restrictive brand guidelines regarding skin claims to streamline the process from content creation to client approval.
 

To ensure Westlab saw an even spread of content throughout the campaign duration, we worked alongside the brand to meticulously plan out content live dates. This also helped to make sure consumers weren’t being inundated with content, ultimately leading to overconsumption.
 

Supporting this was a promotional OOH campaign. Our Media team targeted key cities including London, Manchester, Birmingham, Leeds, Sheffield, Liverpool, Southampton, and Brighton with a mixture of D6s and 6 sheets right in the heart of each city centre. These locations were chosen based on information provided by our Research & Insights team, identifying regions that over-indexed against their target audience.
 

Paid Media and Programmatic Digital amplified our OOH efforts with geo-targeted mobile ads, driving traffic to Westlab’s website and Amazon for purchases while leveraging influencer content across the web to enhance overall brand visibility and engagement.