2025
Sector
Skincare
Services
Creative Illustrations
Video
Leaflet
The Ordinary
Brief
The Ordinary wanted a series of illustrations to accompany their ‘Think Outside The Bottle’ campaign. Titled ‘The Ordinary Hacks’, One Agency’s creation showcased how The Ordinary’s products can be used together in different ways to achieve varying outcomes, depending on the user’s skin needs. With the brief in hand, One Agency’s Junior Creative Designer created illustrations in a notebook style which were shown in the Trafford Centre’s Selfridges’ counter pop up.
Process
Our creative team brought the “Think Outside of the Bottle” concept to life with playful, lab-inspired illustrations exploring how to hack hero products like Glycolic Acid 7% Toner and Hyaluronic Acid 2% + B5.
The static illustration series were hand drawn on Procreate before transferring them into Adobe Illustrator and turning them into vectors. Their own handwriting was turned into a font to maintain the cohesive hand-drawn essence. The finished illustration was then adapted into a Trifold leaflet that consumers could take home.
Following the illustration series, our Junior Creative Designer brought the notebook-style concept to life through a short animation for the Selfridges Trafford Centre pop-up. They hand animated the bottle along with the notebook-esque arrows through Procreate Dreams before bringing it into Adobe After Effects to further edit the video into its final render.
Following feedback, The Ordinary were keen on an illustrative approach as if these ‘skincare hacks’ were made in a lab. With that in mind, our team incorporated a notebook style with ‘decision trees’ to illustrate what products are best used together to achieve certain outcomes.
Testimonials
I designed decision-tree-style leaflets that felt like pages from a beauty scientist’s notebook. We wanted it to be educational, interactive, and something customers could take home. Everything was created by hand in Procreate Dreams, then refined in After Effects to keep the look cohesive and charming. The animated video gave visitors a fun, educational moment at the counter, making the “Think Outside of the Bottle” message even more dynamic..
