Squeletons are strawberry, sour apple, and orange flavoured skeleton shaped foam sweets all wrapped up in black and white striped packaging. One Agency noticed an uncanny and unmissable opportunity to tie our campaign in with the release of the blockbuster film, Beetlejuice Beetlejuice.

Setting out the spooky narrative, our motion design and illustrator teams worked together to create a storyboard. With the client happy, design work began and the campaign was well underway. Everything was done in-house, including illustrations, 3D effects, voiceover script, and voiceover tests. The voiceover was outsourced to professional actors, who were meticulously chosen, before the final audio was sent to be tested by an external audio engineer.