As a premium seller of vitamins, minerals, and supplements, My Vitamins required a creative advertising campaign that matched its clean branding and inspired customer trust. They wanted to maximise the results of their out-of-home campaign; we planned to achieve this by focusing on creative excellence across advertising formats.
The first part of our process involved researching different OOH formats. For this, we considered essential elements such as dwell time, location, and other environmental factors.
Following this, we created a range of varied OOH ads, each tailored to match specific chosen locations and in line with the My Vitamins brand guidelines.
Our team of designers crafted a selection of creatives to best showcase the brand in our chosen locations. Each creative guaranteed we released the correct information for its chosen environment. For example, we featured more information on sites with higher dwell times, such as 6 sheets. Larger formats concentrated on a wider branding approach.
Creative ingenuity and strategically effective media planning. It’s exactly this combination that helped us deliver another OOH campaign that excelled for an industry-leading brand.