To begin, our Motion and Design teams researched recent Miele campaigns, brand imagery, and references to create a moodboard. Through this, they were able to identify Miele’s colour palette and materials preferences, and desire to emulate a luxury home within their campaigns. As an extra nod to Duoflex HX1, our team incorporated the geometric design seen on the product within the interior design. 

To help the Miele team envision their impressive idea, our team created a 3D render of DEB using real world scales – ensuring the One Events team would be able to use the dimensions straight from the software designs without needing to make adjustments.

As for the exterior, we opted for a black bus with the iconic Miele red glowing behind the products featured on the bus wrap. Bringing this vision to life proved difficult at times due to needing to recreate the products entirely in 3D to a photoreal level, offering ultimate control over the lighting and look of every shot. Each angle had its own bespoke lighting setup that emphasised key areas and features of the vacuum we wanted to highlight in that particular camera angle. We then selected our favourites and began mocking up the exterior of the bus, before passing it onto One Events to recreate it in real life.