2025
Sector
Skincare
Services
OOH
Medik8
Brief
Globally renowned, science-backed skincare heroes, Medik8, asked One Agency to help celebrate the launch of their new Liquid Peptides Advanced MP. The brand wanted to increase awareness, consideration, and conversion.
Medik8 wanted to promote the launch through varying platforms within close proximity to their top performing London SpaceNK stockists, and position themselves in front of their target audience of London women aged between 25-54.
Process
Using their broad sector knowledge and support from our Research and Insights team, our Media Executives booked advertising space that made the client unmissable to their target audience.
Knowing that Medik8’s target audience leads busy lives, our Media team booked advertising spaces spanning a multitude of platforms to ensure their audience see the adverts, wherever they are in their day.
The team booked London Underground formats due to them having a high dwell time, allowing for brand messaging to be effectively communicated to the target audience. The media spaces close proximity to SpaceNK stores meant we could catch those on their way to a shopping day in Central London. Digital Gateways added extra value to the client, and further reinforced the messaging.
Similarly, they booked spaces in rail stations, shopping centres, and roadside were booked due to their close proximity to SpaceNK stockists in high affluent areas, directly targeting Medik8’s often very affluent audience.
Taxi media bookings remain a super premium, lucrative, eye-catching format that supports brand fame and spreads brand messaging far and wide. The team worked their magic and secured a campaign timeframe for a fraction of the original price!
Results
Booking media spots in high affluent areas in London, close to Medik8’s SpaceNK stockist, One Agency delivered on the client brief.
Running from 28.01.2025 to 10.02.2025 across Battersea Power Station, Westfield White City, Kings Cross Station, St. Pancras Station, and roadside near to SpaceNK at Duke of York, the team secured 4 sheets, LEPs, D6, D12 and D48 bookings, delivering a total of 7,624,885 impressions.
Running from 28.02.2025 to 04.03.2025 through 6 different London boroughs of Westminster, Camder, Islington, Tower Hamlets, Kensington and Chelsea, and Hackney, London taxis were wrapped in full Medik8 branded livery and supporting tip seat ads. Overall, the ads were exposed to London in the masses and delivered a total of 31,987,653 impacts.
Just over 2 months post campaign and Medik8 have completely sold out of their Liquid Peptides Advanced MP, and customers are eagerly awaiting the full restock.
Testimonials
I first heard about One Agency’s Media team through a recommendation, but what I didn’t realise was that I’d been admiring their work for years – partnering with industry giants like ELEMIS, The Ordinary, Charlotte Tilbury, and Tatcha. When One Agency’s details landed on my desk, Medik8 UK was ramping up their 360 marketing investment and needed a fresh approach. The team didn’t just bring bold and creative ideas, they delivered standout media buying too. Working with them has been a game-changer, seamlessly blending creativity with strategy in a true one-stop shop. Managing projects with them has been effortless.
