OOH
Liverpool FC
Liverpool FC 24/25 Kit Launch
The Brief
We partnered with the most successful football club in England – and one of the biggest in the world – in Liverpool FC.
The club wanted to promote the launch of their brand new kit for the 24/25 season, and they wanted to do it with a real WOW moment. With our media planning expertise, LFC knew they could rely on us to deliver that moment and more.
Process
Times Square, New York was chosen as the site for this huge campaign. After all, what is more WOW than that? For 2 weeks we ran Liverpool Football club’s campaign on two giant twin screens in this iconic location.
This was to build mass awareness whilst creating the moment the client desired, all in one of the world’s busiest and most recognisable locations.
Our outcome
This push was delivered in one of the world’s most memorable locations for 2 weeks, from 2nd May to 15th May 2024. In that time, it garnered millions of impressions whilst creatively showcasing the team’s new look for the upcoming season.