2025
Sector
Food & Drinks
Services
OOH
Hilltop Honey
Brief
Hilltop Honey requested the help of One Agency to launch their brand new delicious product, Hot Honey, into selected Tesco stores across the UK. The campaign aim was simple – build awareness for their new product launch, and amplify Hilltop Honey’s overall brand presence through a sweet OOH campaign.
Process
One Agency’s media team was allotted a budget of £80,000 to create an OOH campaign, focusing on product promotion, set to run for two weeks in February 2024. Using external data found on Dunnhumby, the team located the top stores reporting the highest rate of honey purchases, enabling us to place our campaign outside those stores, and maximise on sales.
After store selection, we took over D6 panels outside the selected Tesco shops that over indexed against the target audience. For additional reach, we also extended the campaign to D48 panels on key arterial routes to the stores to further raise awareness of the campaign.
Results
impressions on D6 screen
4,337,722
impressions on D48 screens
4,832,610
Testimonials
It was a real pleasure working alongside Hilltop Honey, and supporting the launch of their Hot Honey in Tesco. Being part of their first major brand campaign across digital OOH was an exciting opportunity, and it’s been amazing to help them build nationwide brand awareness, and drive new product sales. Seeing Hilltop Honey go from strength to strength and playing a part in that journey has been incredibly rewarding.
