Popular makeup name Collection Cosmetics came to us looking for a social media campaign that would create buzz for their new Mile High Mascara.
As our creative team is dedicated to pushing the envelope, the first thing they did was develop unique ideas. A whole host of outside-the-box ideas were born, but only one felt like it belonged to the product. We embarked on a first for both ourselves and Collection Cosmetics – creating a huge CGI display on a skyscraper in Manchester.
One Agency’s creative team transformed a Manchester skyscraper into a mascara from the brand’s new line. From storyboarding to location shooting and crafting the stunning CGI, this eye-catching social media project was handled from idea to execution.
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Not only did this unique project generate social engagement, we also garnered some significant press attention. This included coverage on Prolific North.
Ultimately we created something befitting the ‘Mile High’ branding. Yet another example of our creative team’s commitment to breaking new ground. This is just the beginning of what we can offer in the CGI sphere.
“Audiences love nothing more than to see something new. The new trend of CGI animations for brands is really popular at the moment. We were lucky to work with a brand that wanted to push creative boundaries with their new product launch. I’m really proud of the whole team who brought their ideas to life.”