2024
Sector
Health & Fitness
Food & Drinks
Services
Paid
Social Media
Creative
C4 Energy
Brief
As an American brand, C4 Energy had already established a strong US audience and set their sights on building their UK presence. With a grand transatlantic plan in mind, C4 Energy enlisted the help of One Agency to create something explosive.
Process
Research shows that 30% of UK’s Gen Z report consuming energy drinks regularly, and when combined with further data suggesting 87% of Gen Z exercise at least 3 times per week, they become an essential audience for C4’s active nutrition growth. Doing so allowed One Agency to easily identify a target audience when building out our integrated campaign.
Our social media team took control of C4 Europe and C4 MENA, aiming to build up their social presence across Facebook, Instagram and TikTok. We also introduced C4 to a new platform, X (formerly Twitter), to expand their reach. With support from our creative team spanning design, video and motion graphics, we’re looking to make a huge impact from day one.
To ensure the agency’s efforts were being seen by Gen Z, our in-house PPC team built a YouTube strategy targeting placements on sports channels, such as The Running Channel, X Games, Virgin Media Sport, Sky Sports, Amazon Prime Video Sport, and Formula 1.
Results
The results of this campaign are beyond what we expected within the first month of our collaboration with C4 Energy.
Testimonials
“We’re really excited to be working with C4 Energy, our first FMCG client! This is a fantastic opportunity for the organic social team to push boundaries to achieve great things together! It’s the perfect opportunity for us to showcase our skills in this fast-paced industry, and C4 Energy’s bold and innovative brand fits perfectly with how we like to work.”
