Animation
C4
C4 Energy Animation
The Brief
We were tasked with creating a satisfying looping animation, using C4 products and incorporating tennis, to tie in with the Roland Garros French Open. We created a photorealistic and satisfying animation, where the products roll across a clay tennis court.
Process
Due to the success of this video, we turned the looping animations into a series, tying them into different sports/events.
We followed up with a football animation, showing a C4 product dribbling a ball between practice cones.
We finished off the series with a looping cycling themed animation, tied into the Tour De France. This animation showed various cycling gear precariously balanced, with C4 products at the top.
Results
Ultimately, we produced and delivered a series of videos that worked nicely as a package, incorporating C4’s existing branding with a clean, satisfying aesthetic.