Our Senior Creative Designer created the concept of the vibrant boxes being gracefully carried through the sky by branded parachutes. As they descend, the gift set trio land in front of the iconic Boots Oxford Street store, reinforcing the exclusivity of the launch and the trusted retail partnership.

From here, our Motion Design team began storyboarding the idea to help the client visualise the execution. Then came 3D modelling of the exclusive gift boxes, footage shooting in London, and tracking the camera movements which highlighted any people they needed to remove from the shot to ensure the boxes had a clear ‘landing path’.

We used a unified physics solver to create a system capable of soft and rigid deformations, this was used to create the final parachute and gift box animations. This proved challenging as the client wished for the parachutes to land in a particular way; the parachutes couldn’t obscure any key information on the gift boxes, and the hero parachute had to fall directly on top of the center gift box. They achieved this by using different constraints and forces within the simulation to direct the cloth in the way the client envisioned. Following this, they reached the 3D render stage and added the finishing touches to create a CGI masterpiece, such as including a soundbite of the Animator’s daughter saying “Hey Mum, look!” to further emphasise the Mother’s Day positioning.