2024
Sector
Food
Services
Paid
The Cornish Cheese Co.
Brief
Cornwall based artisan cheese maker, The Cornish Cheese Co. reached out to One Agency’s Paid Media team for help with a new digital ad strategy. They wanted to increase their ROAS by using a highly engaged shopping campaign to increase the overall sales of their cheese products over the festive period.
Process
With the green light, our Paid Media team adopted an omnichannel approach across Meta Ads and Google Ads. Within, they used a mix of image and video creatives, some styled with a Christmas theme, to showcase the delicious range of cheese and gifts available.
To ensure the ads were reaching the right audience, the team carried out product feed optimisations to make their products more visible in Google shopping results, and focused on audiences with high interests in cheese, gifts, and quality products. As the final push to increase sales, they included multiple promotional offers within the ads to encourage purchases.
Results
The campaign garnered incredible results for The Cornish Cheese Co. and boosted brand awareness by introducing the brand to new customers. Overall, it generated a revenue of £34,494, a spectacular success. ROAS increased by 191% YoY to 8.86, with a ROAS of 20.96 in December.
Testimonials
We worked with the team on a few projects over the year which turned out to be really successful in performance. They are always on hand to help and talk through what is working and all the data they gather is easily displayed and analysed through their dashboard. Highly recommend One Agency if you are starting with paid ads and need expert advice to not only run them but also show you what is working”
