2024
Sector
Skincare
Services
Creative
Digital
NIOD
Brief
NIOD, a luxury skincare brand famed for their scientific approach, requested One Agency’s help with their new product education campaign. Called ‘Introduction to Regimens’, it seeks to simplify the world of skincare and help consumers build out their perfect morning and nighttime skincare regimen through digestible yet in-depth information, and NIOD products.
Our brief was to bring their campaign to life through a number of internal and in-store materials in the form of designing three email campaigns, three landing pages for the various regimens, and designing and writing a digital press release to support.
Process
The project spanned across our Digital and Creative teams, both working closely with the client to understand the brand, messaging, and guidelines. The campaign focused on visualising complex ideas to consumers and staff, in an attempt to deliver the message of simplicity in skincare, within a scientific space. Both the Creative and Digital design teams worked closely with a style guide and in-depth brief, as well as the in-house creative team, to bring the digital and print assets to life.
Results
Both the client and One Agency are thrilled with the finished campaign, and believe it perfectly reflects the mission of NIOD’s Regimens to new customers, whilst also driving home loyalty within existing customers. Creating this campaign stands as a testament to our capabilities, and further strengthens our relationship with this innovative and inspiring brand.
Testimonials
“NIOD’s ‘Introduction to Regimens’ campaign was an incredible opportunity for our Creative and Digital teams to shine. It highlighted One Agency’s ability to seamlessly translate complex, science-driven ideas into accessible, visually engaging materials. From in-store collateral to email campaigns, landing pages, and a digital press release, the collaboration with NIOD’s in-house team ensured every asset was cohesive and impactful.”
