2024
Sector
Skincare
Services
CGI
ELEMIS | Selfridges CGI
Brief
2024 was a particularly big year for luxury skincare brand ELEMIS as they launched online at Selfridges.com and in stores at the Birmingham Bullring and Manchester Trafford. Known for delivering transformative beauty solutions, ELEMIS chose to partner with media, creative and digital specialists, One Agency Media.
Process
To mark the magnitude of this legendary partnership between two iconic British brands, One Agency spent eight weeks curating a CGI asset centred around one of ELEMIS’ most iconic and bestselling products, their Pro Collagen Cleansing Balm.
To begin, our Motion and Design teams visited the Birmingham Bullring and Manchester Trafford Centre to capture the locations in intricate detail as they would form the background of the CGI. They then began building an exact digital replica of the Pro Collagen Cleansing Balm on Cinema 4D and Blender. The final CGI follows the ELEMIS product as it rolls through the city streets of Birmingham and Manchester before coming to a stop outside of Selfridges’ stores – announcing ELEMIS’ arrival into Selfridges.
Results
With this campaign, ELEMIS have embraced the latest adtech trend by using CGI to highlight their new partnership with Selfridges. This video is a key part of ELEMIS’ 360 campaign built to announce the launch of Selfridges, including marketing, social, PR, CRM and Performance Marketing teams.
Testimonials
“One Agency were able to take my ideas and bring them to life in a way that was even better than I could have imagined. I couldn’t be happier with the final results and seeing a giant ELEMIS Cleansing Balm rolling through the streets of Birmingham and Manchester will never get old.”
