2024
Sector
Beauty
Services
OOH
Media
Kayali Perfume
Brief
Beauty giants HUDA required an extensive out-of-home (OOH) campaign for their perfume brand Kayali, utilising multiple formats across both the United Kingdom and Europe.
We wanted to create a campaign for Kayali Perfumes that would build brand awareness and reach the target audience across the UK, France and the Netherlands. This campaign was designed to reach as much of their target audience as possible in key areas, whilst they are thinking about shopping and spending money. The end goal was to ensure customers are aware of Kayali Perfumes, how to use them, and where to purchase.
Process
Our media planning team set out to book and deliver a campaign that makes good on the promise of raising brand awareness in key locations. With this in mind, our experts booked a UK campaign that saw Kayali splashed across multiple OOH formats in the following major cities: London, Manchester, Liverpool, Leeds, and Newcastle. This included dynamic ad formats such as digital 6 sheets and Mvision, a series of portrait LED screens made for high-impact creative, perfect for showcasing the Kayali product in all its beauty.
The locations were chosen as high footfall city centres where women are likely to shop, including placements in shopping centres. The formats we chose allowed for motion, as well as big and bold visuals that the audience won’t forget, so the brand would be front of mind whilst they shop.
The campaign was taken further afield with an international reach achieved through the placement of roadside 6-sheets in France and the Netherlands.
Results
The impeccably planned campaign delivered fantastic results across the board, more than meeting the brief of hitting Kayali Perfume’s target audience across the UK and Europe. For example, across 24 digital 6-sheets in Liverpool we delivered over 8 million impressions, with similarly impressive results across all other UK cities. Internationally, 6-sheets in France delivered over 120 million impressions, whilst similar ad placements in the Netherlands delivered over 105 thousand. All of these figures exceed the planned impressions at the beginning of the campaign.
impressions in France
120,567,262
impressions across x24 Liverpool D6’s
8,109,096
Testimonials
“Huda has been an absolute dream brand to work on. With this being their first burst of OOH, especially in the UK, it was vital we targeted the right locations with the right formats. They were open to ideas and we worked collaboratively to create the most effective campaigns across the UK and EU. It’s also super exciting to work with brands who are receptive and open minded, and it’s even more exciting when you are a fan of the brand yourself! This is just the start of our relationship and we cannot wait for more in 2025.”
