2024
Sector
Retail
Services
Media
Wildposting
WRSTBHVR
Brief
WRSTBHVR are a German streetwear brand based in Berlin, and they were preparing to launch their first ever international store in London in May. Their knowledge of the UK market was very slim, so they came to us for guidance on how to really deliver impact in central London. The goal was to drive footfall to the new store and also create brand awareness for a label not very well known in the UK.
Process
WRSTBHVR initially came to us with very big ideas for special builds and CGI concepts, inspired by our very public success with The Ordinary bottle floating down the Thames. Despite not quite having the resources for that level of campaign on their end, we found an equally impactful solution in the Outernet Now Arcade walk through tunnel, right in the heart of Tottenham Court Road.
This format allowed for full-motion 360 degree creative as well as sound – a truly eyecatching experience. We supported this wow moment further with wildposting to give them an edgy, Berlin-esque feel, as well as strategically placed D6s en route to their new store, both roadside and on the London Underground.
Results
The campaign delivered a high volume of impacts, and the brand was extremely happy with how much coverage we managed to give them.
Testimonials
“I loved working on WRSTBHVR’s London campaign – it was exciting to be a part of their first international store launch and it gave me the opportunity to think creatively about how to reach maximum impact. It was the first time I ever booked the Outernet screens, which are so cool and really fit in with the urban, edgy vibe of WRSTBHVR’s brand.”
