2023
Sector
Events
Services
Social Media
Scare City Experience | Social Media
Brief
To accompany the return of the Scare City Experience in 2023, we had to devise a social media strategy that would take brand exposure for the event to the next level and promote it in a way that would get people talking
Process
Building up to the big opening night of the event, we posted 2 posts per day, reused the best user-generated content (UGC), and crafted engaging posts, giveaways, and updates to inspire as much engagement as possible. Many of these posts were backed up with incredible creatives that pushed the event’s
uniqueness.
We organised and ran an influencer event to promote the experience even further, which was attended by over 600 influencers. When the event opened to the public, we continued to host many renowned influencers, including MMA fighter Paddy
‘The Baddy’ Pimblett, who has 2.8 million followers on Instagram.
Throughout the entire event we engaged with the online audience on a daily basis, building a strong connection with our attendees. For our press night, we had over 500 attendees (up from 285 the previous year) including people from LADBible, The Manc, MCR Finest, and Proper Manchester.
Results
The event as a whole was a roaring success, selling more tickets than ever and selling out across the board. The biggest sign of the impact our social media activity had on this success lies in the impressive stats. Our numbers on every platform increased massively year-on-year, including more than double in many cases. This includes crucial metrics such as reach, followers, page visits, and video views.
Tickets Sold
34,297
ROAS
9.27
