2024
Sector
Food
Services
Motion
Swizzels
Brief
Making one million bags of sweets is impressive, one hundred million bags even more so, but one billion bags of Variety Sweets is spectacular. To celebrate, Swizzels asked us to create a campaign to match their monumental milestone, whilst encapsulating their new tagline of ‘savour the moment’.
Process
Our CGI team got to work creating a plethora of initial ideas to present to the client. With the chosen idea and client feedback in hand, the CGI team and videographer shot on-site to create an accurate depiction of the storyboard. From there, the visual effects pipeline work commenced, and this is where the CGI duo were able to truly demonstrate their genius. Through viewport and screen recordings, the client was able to visualise the layout and motion before the full render took place.
To add depth to the overall execution, the visionary duo created sound design from the original clip, ambient environmental sounds, water splashing, and the sound of the delicious household sweets falling to the ground.
Results
The entirely organic campaign produced some incredible results that are sure to leave a sweet taste in your mouth.
Testimonial
“Collaborating with Swizzles on this project was a fantastic experience. From the outset, they were exceptionally understanding of the technical constraints associated with 3D simulation elements and interactions between them. This enabled us to push the boundaries on the number of interactions between the different elements to a point that wouldn’t be possible without this communication and trust, both crucial in achieving such innovative results”
