The concept allows users to try on different brow styles and use the corresponding guides shown on the screen to style their own eyebrows using Collection Cosmetics’ incrediBrow range.

This was the first time One Agency had ventured into social and AR filters making it a brilliant learning opportunity for our motion design team. A key lesson learned is that every social media platform has their own development framework, so the team needed to use different programming languages to recreate the tool depending on the social media platform.

Crucial to both the client and One Agency was ensuring the tool could be used by all ethnicities and skin tones. To make this happen, test QR codes were used throughout the process so that the filter could be tested on people around One Agency’s office, and also so that the client could try out different sections of the filter whilst it was still under development. It took a lot of development trying out different colour palettes and styles for our overlaid graphics, until we found an option that worked really well, no matter the person using the tool.

To market the eyebrow tool, we began wild posting throughout Manchester city centre. The posters featured QR codes which when scanned with the camera, lead the person to the incrediBrow tool on their chosen social media platform where they were able to enjoy it.