Events, Experiential
Huda Beauty
Big Lip Hunt
The Brief
To mark the arrival of HUDA Beauty’s brand new Faux Filler Jelly Oil and Lip Contour Stains, HUDA Beauty and One Events transformed London into a playground of glamour and discovery with a city-wide scavenger hunt!
Typically we handle campaigns from ideation through to final execution. In this instance, Huda Beauty approached us with a concept already in mind; ‘we’d like giant lips placed around London for people to find and win’.
The Approach
From there, it was our job to bring their vision to life in a fun and seamless way. We set about designing the physical experience and the user journey to create an end-to-end experiential campaign.
We developed and designed a stamp and stamping card system for participants to collect a unique lip stamp at each location. Adding a digital layer, we built a dedicated web app (designed and developed by One Agency) where participants scanned QR codes at each location, effectively checking them in as they went along. This allowed us to track progress and ensure a smooth experience.
To keep participants interested, we ensured they received a different Huda Beauty gift at every stop, regardless of the order in which they discovered the lip locations. We designed large sampling bins which sat alongside each checkpoint, so people could easily pick up their goodies.
The lips themselves were a big part of the spectacle. HUDA Beauty provided us with 3D models of the lips, which we then adapted for production. They were moulded, painted, and glossed into the striking ombré lips seen on the day; mirroring the results of the new product range. We installed two giant 3-metre lips and three 2-metre lips on custom plinths, placed at iconic London locations: Covent Garden, King’s Cross Station, London Bridge, Southbank, and Trafalgar Square. To keep the buzz going and cover more ground, we also designed and built five 1-metre lips that were attached to wrapped taxis. These taxis transported the HUDA team, influencers, and event hosts between locations and added another layer of visibility across the capital city.
On Sunday 15th June, the scavenger hunt took place and it was a roaring success!
Our outcome
With features across social media, online articles, and tons of incredible UGC showcasing the brilliance of the day, we couldn’t be prouder to put our name to the event! The whole One Events team worked on bringing Huda’s spectacular vision to life, and the HUDA team were thrilled with our work. From start to end, we were working with extremely tight deadlines, but our team of talented people worked tirelessly to fulfil the client’s wishes and create a campaign people are still talking about now – even after the campaign’s ended!
Our most recent collaboration, ‘The Big Lip Hunt’, reaffirmed One Events’ strength in both high-quality production and technical execution, all within an incredibly tight timeline. They delivered the entire experience in just four weeks, adapting seamlessly to last minute changes and every-shifting requirements.