Elemis asked us to maximise the impact of their launch in Boots. Using cutting edge research, insights, audience data, and an in-depth knowledge of store locations, we plotted a strategic OOH campaign. This was done to raise awareness of the brand and drive sales in key store locations.
Before we chose our ad formats, we considered the creative. This was a vibrant array of colours that demanded a diverse mix of media. We opted for a strategic combination of static and digital formats, on both the London Underground and roadside, ensuring proximity to chosen Boots stores and increasing our chances of driving those all important sales.
As a result, the launch surpassed expectations, establishing the campaign as a “Boots best-in-class omni-channel campaign.” We continue to partner with big names like these, delivering campaigns that work and drive actual results.
“One Agency helped us to launch into Boots with an OOH campaign across London TFL and regional DOOH. The launch campaign soon became Boots’ best-in-class omni-channel campaign benchmark. Their team was incredibly knowledgeable and strategic, working closely with us to develop a plan that exceeded our expectations. We were thrilled with the results and highly recommend their expertise.”