Sector

Beauty

Services

Creative Advertising

Charlotte Tilbury Europe

Brief

Following the phenomenal success of the airstream campaign, beauty giant Charlotte Tilbury asked us to come back and help them launch and run their next experiential event. This time, we kept the campaign closer to home and invited the brand on a double decker bus UK tour to promote their iconic Pillow Talk line.

Process

Focusing on strong imagery for the bus wrap, our creative team captured the quintessential essence of Charlotte Tilbury. The bus interior was transformed into an immersive experience, complete with a branded makeup studio filled with flagship products, on brand decor and expert makeup artists. The bus exterior was wrapped and fitted with a HD screen showcasing iconic models and products alike, making it the perfect backdrop for photo opportunities and social media content to amplify reach.

Influencer reach of

+2.5 million

Cosmetic consultations on the bus

+100

Results

Ultimately we were able to create an engaging exhibit for the people of Liverpool and Dublin to experience. As a result of the bus tour, the Dublin store nearby reported a significant boost in sales. The activation resulted in mass brand awareness and produced both organic and UGC social content. With the on hand help of our events team, the bus tour was a huge success. When scanned, QR codes found on the side of the bus also enabled us to gather customer information to boost email marketing opportunities.

Testimonials

“A brilliant agency to work with on European advertising. Covering everything from TV, OOH, digital advertising, and so much more. The Relationship between One Agency and us is the most seamless, and they are always willing to give more than we expect. They always deliver at a high standard and deliver more than we agreed, through optimisation and incredible negotiations. It’s always a pleasure to work with One Agency.”

Head of Marketing EMEA

Charlotte Tilbury

We want
to get to
know you.

    Say |