One Agency Media has a long-standing history of working with some of the country’s most inspiring educational clients – in honour of National Education and Sharing Day, we decided to share a few of our own educational case studies, and take a look at why OOH is such a great tool for educational advertising.
Utilising the power and trust of OOH advertising, we’ve worked alongside educational clients such as Liverpool John Moores, University, Manchester Grammar School and Bury College. Delivering a number of successful campaigns, we’ve promoted open day events (and delivered increased footfall), encouraged enrollments (record numbers) and increased brand awareness in an otherwise highly competitive sector.
Why Use OOH For Educational Campaigns?
Providing the biggest coverage across key routes, OOH campaigns are unparalleled in terms of delivering to B2C. OOH advertising is also one of the most cost effective ways to advertise, and is also the second most successful driver of online searches.
Educational Case Studies
Liverpool John Moores University
As an ambitious and forward-thinking institution, Liverpool John Moores University is constantly expanding its dedication to develop a vibrant community for learning. Respected for what it contributes to its students, city and region, LJMU is a university that lives to ‘dream, plan and achieve’.
With this in mind, the university approached us seeking promotion for student recruitment and to further establish themselves within their heritage city. With creative-led Out Of Home billboards that focused on education, technology, sports and policing, we situated campaigns throughout the busy city centre and along roadsides with high impact viewing.
A longstanding client, Bury College were looking to launch a recruitment campaign to target potential students ready to start in September 2017. Committed to continual improvements, the college has recently invested over £48m into developing the main campus and hope to strengthen their social bearing within the surrounding areas. Through mosaic profiling and proximity research, we were able to build an extended demographic report and provide the most effective panels for the client to boost their recruitment outreach; as a result of this campaign, Bury College were able to gain students from areas they otherwise wouldn’t have obtained previously, which in turn, will enhance the college’s diversity and community presence.
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Rebekah is Content Manager at One Agency. She is responsible for creating engaging content and managing the development of social strategy. She was previously on the editorial team, and PA to the chief editor at lifestyle publication VIVA Manchester.