Why You Should Invest in SEO for 2019
You’ve probably heard agencies such as ourselves bang on about SEO many times before, and with good reason. We are here to explain why 2019 is the year you should finally take SEO seriously, or for those who already are, to continue to do so. The benefits to investing in search are endless, and well worth a place in your digital strategy for the year ahead.
Below are just a few of the many huge benefits to investing in SEO and developing a proper, effective strategy for 2019. If you’ve been looking for a way to improve your online presence once and for all then, perhaps ironically, your search ends here.
A Long Term Plan
It can be very easy to take the quick, simple route. PPC is an attractive option for exactly this reason, as it delivers instant results. But if you want something long term, a plan that is sustainable over time, then SEO is the answer to your prayers.
SEO is all about laying the groundwork for an online business or brand that goes the distance, becoming a leader in its field, becoming a trusted source of information or services, and becoming top dog across search engines. For these reasons, it does take a little longer to take effect. Patience is required. However, if you do exercise that patience, then you will be richly rewarded in the end. Your site and business will come out the other end in a much healthier position, which is sure to show in your sales or profits.
Produce Great Content
Content is a big part of what makes SEO work. It can be through an outreach strategy to other sites in order to gain backlinks for yourself, or building out your own in-house content in order to provide great value to your potential customers or users. Both methods are effective, especially when actioned in unison. Great SEO content is that which provides excellent value to online users, answering their questions or solving their problems in simple yet creative ways. Great content for SEO can come in the form of blog posts, videos, infographics, interactive pieces and much more.
Become an Industry Leader
Adhering to best SEO practices will see you become trusted within your industry. Having a great website that works as a fantastic user experience, and providing content that genuinely informs and helps people visiting that site, is sure to see you turn into an industry leader within your area of work. When this happens, it has a very significant snowball effect. People start to turn to you whenever they have questions, and word begins to spread. This is the element of SEO that is very good for brand awareness.
A Site to See
Good SEO begins and ends with your website. If your website is full of errors, missing pieces and provides a poor experience overall, your business will suffer. Not only will people not want to stay on your site or revisit it, but overall traffic will drop as Google becomes aware of your poor site and sees it drop down accordingly. Utilise a team of expert SEO professionals to sort out your technical on-page elements and knock your website into shape.
Rank and Reach Your Audience
The ultimate goal for an SEO strategy is to help your site rank highly in search engine’s for your chosen target keywords, particularly in Google – the world’s single largest search engine. Identify target keywords that your desired audience is most likely to search for, and have your site optimised towards those keywords in order to rank and gain high intent traffic.
All the Tools
The success of a long-term SEO strategy is measurable and provable, thanks to the wealth of tools afforded to those working in search. Up to date and accurate analytical tools help to provide data and insight into your website and how it is performing in co ordination with your SEO efforts. Thanks to this, the whole process can be extremely adaptable and offers a certain amount of flexibility.
There are many SEO professionals out there who can provide their services for all of the above and more, including One Agency. We have an SEO team on hand to take over your SEO strategy, or even build it from the ground up. Our team is made up of technical experts, content geniuses and the best strategic minds in the SEO business. Use our SEO services in 2019 and take your online game to the next level.
If you are interested in our SEO services, feel free to contact us. You can drop us a message using the form below, or alternatively you can call us on 0330 400 4169.
Rebekah is Content Manager at One Agency. She is responsible for creating engaging content and managing the development of social strategy. She was previously on the editorial team, and PA to the chief editor at lifestyle publication VIVA Manchester.