This week, MCR Decides have taken over one of the newest and largest billboards to dominate the city of Manchester – with the aim of raising money for the homeless.
Based on Manchester’s passionate and historical dialectal subjects, the concept is simple; the campaign endeavours to encourage the public to ‘put to bed’ some of the region’s biggest debates, such as ‘Dinner or Tea?’, ‘The City is… Red or Blue’ and of course, the age old question, ‘Barm or Roll?’.
Beaming across the city centre, the message provokes an interactive call to action, asking its Mancunian audience to text their answer to 70070 in order to raise £1 for Centrepoint.
Centrepoint is the UK’s leading charity for homeless young people, supporting over 10,000 16-25 year olds into a home and job every year. Working directly in London and the North of England, Centrepoint’s work covers all of the UK through a network of 40 partner organisations.
The campaign will run through 7 debates across 2 weeks, and results will be revealed every day.
Taking digital out of home to a whole new level, the Elonex screen is the face of the iconic Axis Tower. A spectacular 28-storey skyscraper which guards the gates of the city on Deansgate Castlefield, the pioneering landmark has been a talking point since its early conception. Named after its central location (at the axis point to the city’s major links), the Axis Tower promises to be one of Manchester’s most premiere residences and one of the most prominent digital out of home spaces.
Soaring over the city, the unmissable Axis Tower Screen is 30m in height by 30m across and delivers high impact (587,000 audience impacts per fortnight) through memorable advertising experiences. Amplified by MCR Decide’s innovative out of home interactive campaign, the launch promotes not only the magnitude of the screen, but the multiple waves of conversation OOH can engage.
City or United? Barm or bread roll? A public toilet or a park bench? Manchester, help the homeless by having your say on the city’s biggest debates #MCRDecides
*photo credit: elonexoutdoormedia*
Rebekah is Content Manager at One Agency. She is responsible for creating engaging content and managing the development of social strategy. She was previously on the editorial team, and PA to the chief editor at lifestyle publication VIVA Manchester.