2023
Sector
Finance
Services
TV & VOD
Media
Pension Bee
Brief
London based financial firm, PensionBee, came to us seeking a multifaceted media campaign. The aim was to boost brand awareness, audience reach and inform prospective customers about PensionBee’s purpose and benefits. So, we began developing a new strategy to help them achieve this.
Process
We boosted the TV presence of trusted pension service PensionBee with a highly successful TV & VOD campaign. Spots during huge hits like The Chase, This Morning, and Gogglebox. Ads on staple VOD platforms like ITV Hub. This is just the tip of the iceberg when it comes to what we can do on TV.
Results
The Gogglebox TV spot accounted for the 2nd highest organic traffic hourly peak. Organic traffic hit its highest peak in 12 months and in the same month, they saw a 2.5% increase in created accounts from organic traffic. Best of all, the client was extremely happy with the performance they saw.
