2023
Sector
Health & Beauty
Services
OOH
Skin Rocks
Brief
Skincare brand Skin Rocks were looking for a London centric OOH activation, to target 18-35 year old females with an interest in great skincare. However, as the launch was for a staple skincare product, it had to appeal to all skin types and people.
Process
To directly target our desired audience, we delivered a wildly creative wild posting campaign across high net worth areas in London. These visually engaging posters popped up in a multitude of high footfall areas, including Mayfair, Shepherd’s Bush, Covent Garden, Oxford Circus, Soho, Shoreditch, Notting Hill, and Chelsea.
Results
Ultimately we delivered a far reaching, imaginative campaign that included 2,205 attention-grabbing creatives in 8 of the capital’s wealthiest areas. This campaign ran for 4 weeks and gave a new lease of life to Skin Rocks brand awareness.
